MARKETING ASSESSMENT TOOL
What is your business stage?
Just thinking about starting a business
Recently started my business
Growing my business
What is your primary marketing goal?
Develop a marketing strategy to guide my efforts
Build awareness of my business to get new customers from my target market
Identify strategies to increase sales from existing customers or reach new target markets
What best describes the state of your marketing team?
I don't have a marketing team—it's just me.
I have a marketing team, but I need help with leading them in the right direction.
I have a great marketing team in place.
What kind of market research have you conducted for your business?
I haven't done any market research.
I've conducted enough research to know there is a market for my product or service, but I haven't identified a specific audience to target.
I've conducted extensive primary and secondary market research and identified a specific customer audience.
What best describes your business's marketing plan?
I don't have a marketing plan.
I have a basic marketing plan, but I don't always follow it, don't have the time, or run out of money before I am able to carry out all my planned marketing activities.
I have a detailed marketing plan and a marketing budget that I am following closely.
How do/will you differentiate your business from the competition?
I'm not sure who my competition is.
By offering low prices that customers can't resist.
By offering my products or services in so many different channels that I dominate the market.
By identifying and understanding my niche and serving it better than my competitors.
Can you convey what makes your business unique?
I haven't come up with a good way to briefly describe what my business does or what makes it unique.
I can explain what makes my business unique, but haven’t done so in my marketing, or it’s not working as well as it once did.
I can sum up what makes my business unique in a concise, clear marketing message that’s applied in my marketing materials and efforts.
What type of marketing collateral (logo, signage, business cards, etc.) have you created for your business?
I don't have any marketing collateral yet.
I have marketing collateral, but it could use some improvement.
I have up-to-date, effective marketing collateral.
What best describes the state of your business's website?
I don't have a website.
I have a very basic website and would like to improve it.
I have a fairly sophisticated website, but I could benefit from more traffic.
Which of the following marketing/advertising strategies do you use to reach prospective customers? Please check all that apply:
Online marketing (SEO, social media, local search, review sites, etc.)
Traditional advertising and marketing (such as broadcast, print and direct mail)
What best describes your goal for community outreach?
I want to build awareness of my business in the community.
I want to meet potential vendors, partners and clients.
I want to reward my loyal customers for their business.
What is your target market?
Do you have a physical location and need to attract more customers from your local area?